Mumbai: The anticipation around Karan Johar’s directorial venture “Rocky Aur Rani Kii Prem Kahaani” has reached new heights as the pre-release business of the film takes the industry by storm. With a stellar star cast and the magic touch of Dharma Productions, the romantic comedy family drama has already made substantial recoveries before hitting the silver screen.
With a grand budget (including P&A) of ₹178Cr, the film’s extravagant production value and promising storyline have struck a chord with distributors and digital platforms alike.
As per the latest reports, the recoveries till date have been nothing short of impressive, further affirming the movie’s potential blockbuster status:
1. Digital Rights (Amazon Prime): ₹80Cr
Streaming giant Amazon Prime has shown immense faith in the film’s appeal to the digital audience, securing its digital rights for a whopping ₹80Cr. The online platform’s trust in the project adds to the excitement surrounding the film’s release on the OTT platform after its theatrical run.
2. Music Rights (Saregama): ₹30Cr
The soul-stirring and foot-tapping music of “Rocky Aur Rani Kii Prem Kahaani” has garnered significant interest among music enthusiasts. The renowned music label Saregama has acquired the music rights for ₹30Cr, showcasing the industry’s belief in the film’s soundtrack becoming a chartbuster.
3. Satellite Rights (Colors): ₹50Cr
Leading television network Colors has secured the satellite rights of the film for a staggering ₹50Cr. This move indicates the channel’s confidence in the film becoming a family favorite and captivating TV audiences with its heartwarming drama and charming performances.
Total Recovery: ₹160Cr
The combined sum of these recoveries currently stands at a remarkable ₹160Cr, which is a testament to the tremendous buzz and anticipation surrounding “Rocky Aur Rani Kii Prem Kahaani.” The film’s pre-release business has been a lucrative endeavor, with distributors and stakeholders reaping the benefits of being associated with this highly-awaited project.
Fans can hardly wait to witness Karan Johar’s creative vision and the stellar performances of the ensemble cast on the big screen. As the countdown begins, “Rocky Aur Rani Kii Prem Kahaani” is poised to be a cinematic treat that will leave audiences smiling and enthralled in equal measure.