Qatar Airways has announced its new partnership with the Royal Challengers Bangalore (RCB) as their Principal Partner. The airline, which has a strong presence in the sports world, took to Twitter to share the happy news.
As part of the partnership, Qatar Airways will be supporting the RCB team in their upcoming matches in the Indian Premier League (IPL) and beyond. This move marks a new chapter in the airline’s sports mission, as it seeks to expand its involvement in the world of sports.
Qatar Airways is no stranger to sports partnerships, having previously sponsored major events such as the FIFA World Cup and the Qatar Open tennis tournament. The airline has also been the official sponsor of FC Barcelona since 2013, and currently sponsors other football teams including AS Roma and Boca Juniors.
With the new partnership with RCB, Qatar Airways is set to strengthen its presence in the Indian sports market, which has seen significant growth in recent years. The airline’s focus on sports sponsorship is in line with its overall strategy of connecting people and cultures through sports and travel.
The RCB team, which is lead by Indian cricket superstar Virat Kohli, has a strong following in India and around the world. The team has been a consistent performer in the IPL, and the partnership with Qatar Airways is expected to provide a boost to their performance and profile.
Here we go 🏏 #QatarAirways unveils a new chapter in its sports mission as the new Principal Partner of the Royal Challengers Bangalore.
— Qatar Airways (@qatarairways) March 26, 2023